Paid Search Management
Paid Search Management
Your Customized PPC Channel Strategy
Whether you use text, display, or social advertising for your business, we execute a Google Search advertising plan that we customize to your business’s individual Key Performance Indicators (KPIs). We put internal systems and processes in place specifically to address the special needs of eCommerce retailers.
 
Using product-level performance data to inform our ongoing strategy, we specialize in planning, creating and executing efficient and constantly evolving Search campaign frameworks that achieve a perfect balance between maximizing your order volume and overall profitability.
Your Customized
PPC Channel Strategy
Whether you use text, display, or social advertising for your business, we execute a Google Search advertising plan that we customize to your business’s individual Key Performance Indicators (KPIs). We put internal systems and processes in place specifically to address the special needs of eCommerce retailers.
 
Using product-level performance data to inform our ongoing strategy, we specialize in planning, creating and executing efficient and constantly evolving Search campaign frameworks that achieve a perfect balance between maximizing your order volume and overall profitability.
How We Achieve Growth with Your Account
  •  We allocate your budget to the most successful campaigns and keywords. We drive bottom line change and eliminate wasted ad spend
  •   We set up ad copy split-tests so we can optimize CTR and conversion rate 
  •   We escalate a bidding hierarchy to match sales velocity 
  •   We install remarketing tags to collect site visitor data and create an audience pool to retarget 
  •   We integrate ad extensions for locations, calls, seller ratings, and consumer ratings 
  •   We grow the account’s viable core keyword list through daily, weekly, and monthly processes, and filter out negative keywords on an ongoing basis 
  •   We evaluate audience-level performance and increase visibility for high-value users and behavioral segments 
  •   We test different landing pages for each of your products, categories, and stages of the buying cycle
Identify Areas for Growth within Your Paid Search Campaign
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