Facebook Ad Management
Facebook Ad Management
Grow Your eCommerce Business with Facebook
Facebook is the complete marketing platform for eCommerce businesses—you can apply it to every stage of your conversion funnel. However, you will need to understand how to designate your budget, employ the right resources, and execute a full-funnel strategy that makes full use of the opportunities readily available with the Facebook advertising platform.
We diagnose, plan, and execute on ad strategies that align Facebook with your unique business goals.
Align Facebook with Your E-Commerce Strategy
Facebook is the complete marketing platform for eCommerce businesses—you can apply it to every stage of your conversion funnel. However, you will need to understand how to designate your budget, employ the right resources, and execute a full-funnel strategy that makes full use of the opportunities readily available with the Facebook advertising platform.
We diagnose, plan, and execute on ad strategies that align Facebook with your unique business goals.
We Leverage Facebook to Address 4 Key Business Objectives
Build Brand Awareness
Increase your market share by reaching new audiences
Acquire New Customers
Create new site visitors, email opt-ins, and first-time buyers
Customer Activation
Turning browsers and one-time purchasers into repeat buyers
Re-Engage Your Customers
Turn your customers into loyal advocates for your brand
Build Brand Awareness
Increase your market share by reaching new audiences
Acquire New Customers
Create new site visitors, email opt-ins, and first-time buyers
Activate Your Customers
Turn window-shoppers and one-time purchasers into repeat customers
Re-engage Your Customers
Turn your customers into loyal advocates for your brand
How We Launch Your Customized Strategy
  •   We handle your account’s day-to-day and long term planning 
  •  We undergo an initial creative briefing process with you to understand your company background, your business objectives, who your target audience is, style guidelines, competitive considerations for your niche, your budget for the life of the campaign, and site traffic to inform our initial Social strategy 
  •  We take a look at your existing creative plans and Facebook ad campaigns to understand their performance trends over an extended time period 
  •   We deliver a customized appraisal of your campaign strategy. We talk with you about your budget allocations, Best ways to approach your campaign, as well as key performance indicators (KPIs) that we will have segmented by your discussed business objectives
How We Launch Your Customized Campaign Strategy
  • We handle your account’s day-to-day and long term planning.
  •  We undergo an initial creative briefing process with you to understand your company background, your business objectives, who your target audience is, style guidelines, competitive considerations for your niche, your budget for the life of the campaign, and site traffic to inform our initial social strategy. 
  •  We take a look at your existing creative plans and Facebook ad campaigns to understand their performance trends over an extended time period. 
  •  We deliver a customized appraisal of your campaign strategy. We talk with you about your budget allocations, Best ways to approach your campaign, as well as key performance indicators (KPIs) that we will have segmented by your discussed business objectives.
Our Approach
We believe it’s crucial to examine your business goals to not just efficiently designate resources for each stage of your sales funnel, but also to create a robust set of KPIs to enhance the efficiency of each and every dollar you spend on the channel.
Our Approach
We believe it’s crucial to examine your business goals to not just efficiently designate resources for each stage of your sales funnel, but also to create a robust set of KPIs to enhance the efficiency of each and every dollar you spend on the channel.
Growing Your Audience Size & Profitability
  • We fully set up and customize your Facebook pixel on your business page
  •  We schedule uploads and data cleansing of your CRM and 1st-party data into Facebook's ad management platform 
  •  We utilize Facebook Insights, Google Ad Planner, and other third-party tools so we can fully understand your current audience, then unpack which segmenting dimensions can be used to create customized clusters of new potential buyers 
  •  We set up "lookalike audiences" based on multiple data points to help us build brand awareness, such as CRM and pixel data, interest-based audiences, video viewers, and fans 
  •  We set up website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) to remarket them as well as to acquire new customers 
  •  We set up existing customer audiences using CRM data to re-engage your audience to present loyalty-based offers and encourage repeat purchases
Grow Your Audience Size & Profitability
  • We fully set up and customize your Facebook pixel on your business page
  • We schedule uploads and data cleansing of your CRM and 1st-party data into Facebook's ad management platform
  • We utilize Facebook Insights, Google Ad Planner, and other third-party tools so we can fully understand your current audience, then unpack which segmenting dimensions can be used to create customized clusters of new potential buyers
  • We set up "lookalike audiences" based on multiple data points to help us build brand awareness, such as CRM and pixel data, interest-based audiences, video viewers, and fans
  • We set up website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) to remarket them as well as to acquire new customers
  • We set up existing customer audiences using CRM data to re-engage your audience to present loyalty-based offers and encourage repeat purchases
Executing on Day-to-Day Account Management
  • We create and optimize your ads on an ongoing basis to drive your business towards your unique KPIs and goals.  
  •  We Implement a segmented campaign architecture, naming conventions and reporting to align your strategy with your business goals. 
  •  We check the reports weekly at the ad set, campaign, and business objective-level to provide insight into direction and health of your campaigns.
  •  We consistently A/B split-test around copy, creative, CTAs, and landing pages to optimize for your target KPIs.
  •  We integrate your promotional calendar to ensure your non-social promotions align with your social messaging and engagement.
  •  We automate product feed submission to Facebook to take full advantage of Dynamic Ad targeting opportunities.
Executing on Day-to-Day Account Management
  •    We create and optimize your ads on an ongoing basis to drive your business towards your unique KPIs and goals 
  •   We Implement a segmented campaign architecture, naming conventions and reporting to align your strategy with your business goals 
  •   We check the reports weekly at the ad set, campaign, and business objective-level to provide insight into direction and health of your campaigns  
  •   We consistently A/B split-test around copy, creative, CTAs, and landing pages to optimize for your target KPIs  
  •   We integrate your promotional calendar to ensure your non-social promotions align with your social messaging and engagement  
  •   We automate product feed submission to Facebook to take full advantage of Dynamic Ad targeting opportunities
Providing Ongoing Social Strategy & Channel Guidance
  • We will set up dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly shutting down campaigns that are not
  •  We will actively vet new Facebook features and ad formats to determine whether or not they apply to your business objectives
  •  We will closely coordinate and consult with your brand voice and creative as it correlates with your ad campaign
Providing Ongoing Social Strategy & Channel Guidance
  • We will set up dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly shutting down campaigns that are not
  •   We will actively vet new Facebook features and ad formats to determine whether or not they apply to your business objectives 
  •   We will closely coordinate and consult with your brand voice and creative as it correlates with your ad campaign 
Schedule Your Free Facebook Evaluation
We respect your privacy