Google Shopping
Google Shopping Management
Best-in-Class Expertise with Google Shopping
Ongoing success on Google Shopping requires both customizing the Google Merchant Center feed along with adjusting ad visibility within AdWords.
 
By treating each Stock Keeping Unit (SKU) as its own line of business, we can help retailers maximize their performance and profitability.
How We Achieve Growth with Your Account
  • We optimize product attributes & keywords for enhanced relevancy
  •  We submit the Google Merchant Feed Daily, Up to 24x Per Day If Necessary
  •  We allocate your budget to the most profitable campaigns & SKU segments, driving bottom line change, and eliminating wasted ad spend
  •  We facilitate the integration of product & seller reviews into shopping campaigns
  •  We incrementally adjust Mobile Bid Modifiers to balance traffic volume with profitability
  •  We evaluate audience-level performance and increase visibility for high-value user and behavioral segments
  •  We scale ad visibility via Day-Parting, Geo-Targeting, and Device-Level Modifications
  •  We inform our promotion strategies off of previous 30, 60, and 90-day data
  •  We implement product-level Google Dynamic Remarketing Ads
  •  We append product data titles, descriptions, and attributes to include core terms
  •  We install remarketing tags on your site to collect visitor data and create an audience pool to retarget
Best-in-Class Expertise
with Google Shopping
Ongoing success on Google Shopping requires both customizing the Google Merchant Center feed along with adjusting ad visibility within AdWords.
 
By treating each Stock Keeping Unit (SKU) as its own line of business, we can help retailers maximize their performance and profitability.
How We Achieve Growth with Your Account
  •  We optimize product attributes & keywords for enhanced relevancy
  •  We submit the Google Merchant Feed Daily, Up to 24x Per Day If Necessary  
  •  We allocate your budget to the most profitable campaigns & SKU segments, driving bottom line change, and eliminating wasted ad spend 
  •   We facilitate the integration of product & seller reviews into shopping campaigns 
  •   We incrementally adjust Mobile Bid Modifiers to balance traffic volume with profitability 
  •   We evaluate audience-level performance and increase visibility for high-value user and behavioral segments 
  •   We scale ad visibility via Day-Parting, Geo-Targeting, and Device-Level Modifications 
  •   We inform our promotion strategies off of previous 30, 60, and 90-day data 
  •   We implement product-level Google Dynamic Remarketing Ads 
  •   We append product data titles, descriptions, and attributes to include core terms
  •   We install remarketing tags on your site to collect visitor data and create an audience pool to retarget
Identify Areas for Growth within Your Shopping Campaign
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