Whether you plan on becoming a content writer yourself, or if you plan on outsourcing content to another writer (or group of writers), it’s critical to know how to research, write, and distribute quality content. Today, we’ll go over how to do research for your content so you know exactly what your audience wants to [...]
Are you using content marketing as effectively as possible to reach your customers and build your business? These days, content marketing is one of the best ways to raise brand awareness among a targeted audience, as well as increase your online authority, web traffic, leads, and sales. However, without the right content marketing strategy, tactics, [...]
As a businessperson, it is natural to want to increase your sales and revenue. One way to do this is to get more customers by scaling your ad campaign. However, there are many ways to start scaling the number of ads that you are running, but only a few of them will lead to conversions [...]
It’s almost impossible to get kids to eat. When you ask them what they want, they will promptly respond that they don’t know. However, when you give them something to eat, they will be quick to refuse that too! Fortunately, if you give the kid a choice, the chances are high that the kid will [...]
If you want to advertise your business products and services online successfully, you need to understand exactly where you are in your business, and what goals you should be striving for in that stage. Just aiming to get more sales won’t be good enough to sustain you for the long haul; you need to build [...]
Have you been curious as to how online advertisers seem to know your every move online? How banner ads show up for something you just looked at on an entirely different site a few days ago? If you have your own website, you can do this same thing to track information on your how your [...]
Not all advertising platforms are created equal. If an ad campaign works for one platform, that certainly doesn’t mean it will work across the board. Before you can successfully advertise on any one platform, you have to know how people use that platform, to begin with, and as a result how you can tell which [...]
Most likely you have visited several online shops to browse through their products. Once you leave that site, have you ever seen the exact product that you were browsing for in an advertisement while going through your favorite online blog? At first, it seems a weird coincidence. In reality, you were just the latest target [...]
In today's marketplace, it's no longer good enough to sell information products for a one-time sale or to sell your services online. Instead, we as online business owners need to think more seriously about adding a reliable source of recurring income to our business model. One spectacular way of doing this is by creating and [...]
Congratulations, you just made a sale! However, the real work is just getting started. Making that initial sale is one thing, but that one sale per customer alone may not keep your business afloat for very long. What you want is to boost your average value per customer. This is where upselling comes into play. Upselling is [...]