Email Marketing

23 Hacks to Boost Email Open Rates

Why is email marketing so important for your business? Simply put, it’s the most cost effective form of marketing there is on the planet. According to, email marketing returns an average of $44.25 for every $1 spent. Imagine having a slot machine that gives you $44.25 for every $1 you put into it. Also, [...]

The Best Email Sequences for Your Business

As human beings, we all deepen our one-on-one relationships with those around us every day. For a business, especially on a large scale, it can be difficult to build strong, personal connections with each one of our customers, but it is also critical to the success of your business. In today’s world it is imperative [...]

Email Segmentation Best Practices

In our previous article we went over how to keep your emails out of the spam folder, and in that article we brushed over the importance of segmenting your subscriber list based on their level of engagement with your email messages and your overall brand. In this article, we’ll take a deep dive into email [...]

Email Deliverability and How to Maximize It

Most often the main obstacle to maximum email deliverability to your subscribers’ inboxes has to do with how you go about sending your emails to your list. In this article we go over how to manage your contacts, collecting new leads, and who to target when sending your emails. But before we get started, we [...]