Latest Articles

Email Segmentation Best Practices

In our previous article we went over how to keep your emails out of the spam folder, and in that article we brushed over the importance of segmenting your subscriber list based on their level of engagement with your email messages and your overall brand. In this article, we’ll take a deep dive into email [...]

Email Deliverability and How to Maximize It

Most often the main obstacle to maximum email deliverability to your subscribers’ inboxes has to do with how you go about sending your emails to your list. In this article we go over how to manage your contacts, collecting new leads, and who to target when sending your emails. But before we get started, we [...]